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Salesforce.com's Benioff Predicts 'Cloud 2' Era
By: TechBriefTeam  |  2010-06-25  |  

Marc Benioff, CEO of super cloud service provider Salesforce.com, put forth the idea that a Cloud 2 era is about to dawn -- never mind that Cloud 1 is still in the process of discovery by a fair number of old-school enterprise IT folks.

Salesforce.com's Marc Benioff is always good for a controversial quote or two, and at the recent GigaOm conference, he held forth on the next wave of cloud functionality and how it may manifest itself in the enterprise. eWeek reports:

SAN FRANCISCO -- GigaOm founder Om Malik's third annual Structure conference here at the University of California, San Francisco's new eastside campus June 23 and 24 brought out the heavy hitters in the cloud computing business, and they certainly delivered cogent insights for attendees to think about.

For example, Marc Benioff, CEO of super cloud service provider Salesforce.com, put forth the idea that a Cloud 2 era is about to dawn -- never mind that Cloud 1 is still in the process of discovery by a fair number of old-school enterprise IT folks.

"The idea of Cloud 2 is what I would call a combination of cloud computing, social networking, and mobile applications," Benioff said. "I used to think, back when I started Salesforce, that why isn't all enterprise software like Amazon? Now I'm thinking: Why isn't all enterprise software like Facebook?"

Facebook, with its more than 450 million regular users, is the most complex popular application ever, Benioff said. "It's got a half-billion users going to more than 1 billion users. How can we bring that kind of capability into the enterprise?" he asked.

Read the full story here.


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