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Analysis: Microsoft's top PR official, Frank Shaw, goes after the software giant's chief rivals in his blog.It's about time.
It's easy to lose sight of the IT market's realities when so many companies make huge splashes with high-profile product launches and announcements. But the fact remains, Microsoft is the dominant player in productivity software, and that's not going to change just because the scrappier competitors want it to. eWeek's Darryl Taft reports on a new push by Microsoft to re-assert itself:
I typically try to stay above the fray when it comes to company cheerleading and trumpet tooting, but Microsoft's Frank Shaw has posted a piece that simply demands attention.
In a post titled "Microsoft by the Numbers," Shaw, Microsoft's top public relations official, delivers a strong example of what the term "PR" is really all about. Shaw's post will be alternately scrutinized, analyzed, criticized and praised. And it will likely be used as slide show fodder by more than one news outlet (I must admit that I damn near did one myself!). But the bottom line is Shaw stood up and did his job. He did the hell out of his job.
He took some swipes that Microsoft has been reluctant to take overtly in the past. Sure, the company has made many of these points before, but it has done so a bit more passively. Or it has done it through proxies or with partners—as if to give the impression that the so-called heavy hand of the software giant was not behind the jab.
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